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Digital Strategy - BITS Technology Group
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Digital Strategy

Corporate Identity & Brand Strategy

Your company branding tells your story. It defines how your target market sees not only what you do, but who you are. We start from inside your business, getting an in-depth understanding of your industry and what makes you unique – from people to processes and everything in between. We combine all elements that make up your company to form a single, unified message. From logos, brand guidelines, templates and print collateral, we ensure your brand tells your story consistently across all marketing mediums.

Digital Marketing Roadmap

A Digital Marketing Roadmap establishes clear and measurable outcomes to achieve your goals on time and within budget. It includes a schedule for your marketing activities and provides recommendations for monitoring effectiveness to ensure your plan stays on track.

 

Some of the areas covered include:

  • Areas to address from a marketing audit
  • Potential revenue opportunities
  • Client groups and targeting
  • Your business position within the market
  • Marketing to existing and potential customers
  • Customer relationship management
  • Branding and corporate message
  • Establishing your point-of-difference to gain competitive advantage
  • Budget and resources

Marketing Audit

Marketing Audits act as a review of your current marketing avenues, internal processes and your chosen market. It is an important exercise to undertake as it will reveal your strengths and weaknesses and dictate where you need to go to achieve your marketing goals. For small businesses, it is a great way to uncover areas for growth and an essential component of a Marketing Strategy and Roadmap.

Let us asses how your previous marketing ventures have performed – where those shortcomings were and how we can ensure future campaigns result in an even better return on investment.

Contact us for professional Digital Strategy